A finalist in the 2019 Business Book Awards, Martin Newman’s 100 Practical Ways to Improve Customer Experience pulls ideas from 35 years of experience, alongside his interactions with the brightest and best in business. Martin comes down hard on the static, so-called ‘traditional’ customer experience and explores the end-to-end process you need to transform into a brand that delivers.
Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide by Martin Newman, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.
Discover the power of customer experience! What if we told you that the power of customer centricity starts with having your employees at the heart of what you do? What if we said that there is a correlation between customer-centricity and a successful business?
In his second book, Martin takes an even closer look at what makes a good, customer centric business, and how you, as an entrepreneur, can achieve the same success in the long-term.